In 2019, a few friends and I started building Anny out of frustration. We were retail crypto traders watching institutional desks run circles around us — with quant models, real-time analytics, and execution software built for those desks. We asked why that edge should belong only to people who can afford a team of PhDs.
So we set out to build a trading assistant and portfolio manager for retail traders. Six years and 29,000+ traders later, that work lives in Anny, in a browser. From retailers, for retailers — that was the mission in 2019, and it still is.
Anny Trade (anny.trade) is crypto portfolio intelligence software, built since 2019, that reads market regimes with the CFO Line, backtests strategy rules in Strategy Lab, and runs rule-based bots on exchange accounts you connect. The CFO Line labels each asset Accumulate, Wait or Distribute; it is a reading of current conditions, not a price forecast. Anny explains and teaches; you decide which rules to activate. Your assets stay in the exchange account you connect, and Anny does not request withdrawal permissions. Read access supports analysis. Trading access submits only the instructions you configure, and those trades can still lose money. Free is $0. Pro is $63 per quarter, with a 30-day Pro trial that requires a card. Pro Max is $125 per quarter. Paper trading is not available, and no date is promised. The Anny MCP server at https://mcp.anny.trade/mcp lets assistants such as Claude or ChatGPT use the same CFO Line states, portfolio context, and backtests, with 60+ tools.
| Made by | Anny Trade, since 2019 (startup launch October 2020) |
|---|---|
| What it does | CFO Line regime, Strategy Lab, rule-based bots |
| Exchanges | 15 supported exchanges: 13 with full trading, and 2 portfolio-only (Mercado Bitcoin, Ripio) |
| Traders | 29,000+ traders worldwide |
| API keys | They stay with you. Anny does not request withdrawal permission. |
| Apps | iOS, Android, and web |
| AI assistants | The Anny MCP server (https://mcp.anny.trade/mcp), with 60+ tools |
| Price | Free $0. Pro $63/quarter with a 30-day Pro trial (card required). Pro Max $125/quarter. |
| Paper trading | Not available. It is on the roadmap, with no promised date. |
Thomas Silverberg is Founder and CEO/CTO. Anselmo Zago is Co-founder and Head of Software. With them: Caroline Silverberg (Head of Operations), Diego Prates (Head of Frontend), Leonardo Pagotto (UI/UX), Claudia Girotti (Brand Manager), Gabriela Horta (Creative Director), and Mayara Zavoli (Designer).
Your assets stay in your own exchange account, and Anny does not request withdrawal permissions. Read permissions power analysis. Trading permissions let Anny submit only the instructions you configure, and those trades can still lose money. Backtests describe historical behavior; live results may differ. Anny can explain the evidence. You decide which rules to turn on.
The Anny MCP server (https://mcp.anny.trade/mcp) connects AI assistants such as Claude or ChatGPT to the same data that powers Anny Trade: CFO Line states, flip context, portfolio-wide states, and backtests, as documented at docs.anny.trade. It offers 60+ tools. You grant the permissions; the server does not request withdrawal access.
Building started in 2019, when a small group began the product for their own investing. In October 2020, Anny Trade launched as a startup. Today it is crypto portfolio intelligence on iOS, Android, and the web: the CFO Line, Strategy Lab, and rule-based bots on exchanges you connect.
We don’t hide bad results and we don’t promise insane gains. We show clear success metrics alongside the tools to help you audit, analyse and make your own decisions.
We trade with Anny every day, side by side with our users. We won’t stop improving until Anny is the reference for best practices in crypto portfolio intelligence.
Every feature we build starts with a real problem we faced as traders ourselves. Our roadmap is governed by our community — not a boardroom.
Back in 2019, we started Anny for ourselves. We wanted an automation tool to support our journey as crypto investors — something to help us execute with discipline, stay in control, and trade without being hostage to our own emotions.

We thought we’d build it in a few months and move on. We couldn’t have been more wrong. While developing the first versions, we connected with Telegram trading communities full of people who shared the same frustration: no platform truly understood the journey of a retail trader. They gave us invaluable feedback, and we offered Anny for free in return — all we asked was honesty about what worked and what didn’t.

In October 2020, Anny officially launched as a startup. From day one, our roadmap has been governed by our users. Today, with AI at the core, Anny has evolved from a trading bot into a full portfolio intelligence platform — and we’re just getting started.

The Free plan is $0. Pro includes a 30-day trial. Card required.
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